Blog: Norman Juchler

  • Cognitive biases

    You certainly know drawings like those shown below. They are optical illusions, and are designed to deceive our visual perception. Multiple forms of illusions exist. Exact categorization on an objective level is difficult, however, because the illusions result from a combination of physical properties of the stimuli, physiologic characteristics of visual perception, and, most importantly, traits of the cognitive system as a whole.

  • Selling stories 2

    by: in: Education, Researchon December 8, 2016

    In my last blog post, I wrote about the issue of fitting a selection of scientific observations into seemingly plausible stories concluding that it is better to focus on data/content rather than the story. Now I want to pick up that story selling theme, but explore it from a different perspective. I start with challenging my own viewpoint by claiming: We need more stories in science! Yes, this reads like a blatant contradiction, but it is not, as I will make clear in a moment.

  • Selling stories

    1 comment
    by: in: Researchon March 18, 2016

    Not that I am particularly experienced with academic life as a first year PhD student, and not that I got a bad impression of science after just a few months as a rookie researcher at the University of Zurich and the Zurich University of Applied Sciences. No, quite the contrary. But according to senior colleagues, friends, the insistent warnings of contributors in scientific journals and their echo in mass media, there are things going wrong with science.